Win or lose, take me out to the ball game! : report, 2000 : an empirical investigation of loyalty proneness among college students / Richard J. Sebastian, Dennis N. Bristow. 2000.

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Win or lose, take me out to the ball game! : report, 2000 : an empirical investigation of loyalty proneness among college students / Richard J. Sebastian, Dennis N. Bristow. 2000.

http://www.worldcat.org/oclc/436281234

"This study compared participants' brand-loyalty-proneness scores on six products: blue jeans, delivery pizza, tennis shoes, soft drinks, beer, and professional sports teams."

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National Baseball Hall of Fame and Museum

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SNAC Resource ID: 7530518

National Baseball Hall of Fame and Museum

Related Entities

There are 2 Entities related to this resource.

Bristow, Dennis.

http://n2t.net/ark:/99166/w67h2jz3 (person)

Sebastian, Richard

http://n2t.net/ark:/99166/w6349mpz (person)